GOODWOOD

GOODWOOD BRAND MAGAZINE

EDITORIAL DIRECTION · STORYTELLING · CREATIVE PRODUCTION

Bringing a distinctive world to life through editorial

THE PROJECT

eveloping editorial content for Goodwood that captured the people, places and stories behind the estate and translated its distinctive character into compelling print content.

The work required an understanding not only of the Goodwood brand, but of the people and personalities within it - finding stories from inside the organisation and shaping them for a wider audience.

MY ROLE

I worked closely with both brand stakeholders and teams across Goodwood, building direct relationships to uncover stories, conduct interviews and develop ideas from the ground up.

I was hands-on throughout the editorial and creative process: originating story ideas, interviewing and writing, commissioning creative teams, photographers and stylists, and working on location to direct and produce shoots.

That close involvement meant editorial and imagery could develop together, with the people and place themselves informing how each story was told.

THE APPROACH

STORY DEVELOPMENT - Finding the people, ideas and details within the organisation that could become compelling editorial stories.

CREATIVE DIRECTION - Commissioning photographers, stylists and creative teams and working hands-on during shoots to shape the visual storytelling.

RELATIONSHIPS - Working directly with stakeholders and teams on the ground to understand the brand from within and bring its stories to a wider audience.