BARCLAYS WEALTH

THE LITTLE BOOK OF WONDERS

EDITORIAL · CURATION · EXPERIENCE

An invitation-only lifestyle platform created for Barclays Wealth’s top-tier clients, bringing together intelligent editorial content, luxury and cultural partnerships, and access to specially curated events and experiences.

THE PROJECT

The Little Book of Wonders was conceived as more than a conventional wealth-management content platform. It used lifestyle editorial, cultural access and carefully selected experiences to create a richer relationship between Barclays Wealth and its most valuable clients.

The content moved across travel, culture, fashion, food and luxury, while partnerships and invitations gave clients access to experiences beyond the page.

MY ROLE

I worked on the partnership and relationship side of the project, identifying and opening conversations with luxury and cultural brands and developing concepts that could work for both the partner and Barclays Wealth.

The role was about finding the opportunity within each relationship: understanding what made a brand distinctive, then shaping ideas that could open up its world to Barclays clients through access, content and experiences.

I helped direct these early-stage concepts from initial conversations towards partnerships and experiences that could be brought to life.

THE APPROACH

Partnerships — Building relationships with luxury and cultural brands and identifying mutually valuable opportunities.

Concepts — Developing ideas that felt authentic to the partner while creating privileged access to its world for Barclays clients.

Experience — Helping translate those initial ideas into tangible content, invitations and experiences.