NYETIMBER

NYETIMBER COFFEE TABLE BOOK

EDITORIAL DIRECTION · CONTENT · CREATIVE PRODUCTION

THE PROJECT

Working with Nyetimber to develop editorial content that strengthened the storytelling around the brand, its world and its relationship with customers.

The work began with identifying the stories worth telling: developing themes, angles and ideas that felt relevant to Nyetimber while giving its audience a richer understanding of the people, places and culture surrounding the brand.

MY ROLE

I developed story ideas and editorial angles in response to the brand’s priorities, shaping how those stories could be told both visually and editorially.

My role extended across the full creative process — commissioning and editing copy, developing photography concepts, identifying locations and working across styling and production to ensure that each story felt coherent with the wider Nyetimber brand.

THE APPROACH

Editorial thinking - Finding relevant stories and angles that gave the brand something distinctive to say.

Visual storytelling - Developing the photography, locations and styling alongside the editorial idea.

Brand building - Using consistent, high-quality content to deepen recognition and communicate a richer sense of the Nyetimber world.